The Myth of Free Magazine

It makes sense to say “there is no free lunch” when we are talking about magazine subscription that costs $15 to $20 a year. However, I am sure you will be shocked when you know how much the so-called “discount magazine” and “cheap magazine” has ripped you off after reading this article and I can guarantee that you will never ever pay a magazine in full price again.

Some may argue that it is not uncommon to see the so-called “cheap magazine subscription” promoting the idea that “the majority of the publishers’ revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers Customs Plat.” While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the “rate card” and not the free subscribers. All magazine publishers set their “ad rate” based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost the sales and cheat the advertisers. Publishers can be fined heavily if they are found to misreport their readership.

Even though it is impossible to get free magazine directly from publishers, it doesn’t necessarily mean free magazine doesn’t exist. As a freebie hunter myself The Atman Group, I would like to share with you three common ways of getting magazines for absolutely free throughout the internet

Magazines can be an excellent source of advertising, but you have to know which one. Besides choosing a magazine with readers that will be intrigued by your products and/or services, you most likely want to choose a magazine with a large readership 宝くじ 購入代行. Determining the level of readership for the magazine should be one of the first aspects looked into, but sometimes the reports of readership can be misleading.

A magazine may tell you that over 100,000 people will be exposed to your ad. That sounds great but the magazine only prints about 60,000 copies. You have to consider that a decent proportion of the magazines they produce are going to dealers and newsstands meaning that a good number of magazines may never be opened at all. Also, publishers may conduct surveys to gain a sense of readership that could be misleading to the advertiser. For instance, a publisher may ask an office subscriber how many people work in the office, so the publisher will count all of the people working in that office as readers (though they may not be so). Publishers do the same with single subscriptions delivered to a library.

There is a huge difference between readership figures and distribution figures, and to their own benefit, publishers will do their best to blur the difference to advertisers. An advertiser has to get a sense of how often a potential reader will generate a potential sale. You want to get a number of paid subscribers instead of distribution numbers because paid subscribers are most likely going to be your target market and the ones that are more likely to read the magazine all the way through (looking at the advertiser’s spread).

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